Media and Entertainment

Securing the Spotlight: Managing Artificial Intelligence Risk 

In today’s rapidly evolving digital landscape, media companies are increasingly leveraging AI to enhance content creation, personalize user experiences, and streamline operations. As AI’s role expands, so does the need for careful oversight. Do you know where AI is being used by your employees and third parties? Are you assessing third party’s use of AI and understanding the risk it poses? 

Effective AI risk management starts with educating your team. Every employee involved in using AI must understand the best practices and potential pitfalls. Employees have utilized AI in seemingly harmless ways that have resulted in major exposures of proprietary information, leading to leaks and breaches. Employees must understand how to leverage AI while protecting confidential content and information.  

Policies and procedures explicitly guiding employees on acceptable use of artificial intelligence are necessary to give employees guardrails without explicitly rejecting all use of AI. Risk management is an ongoing process, so review these policies and procedures regularly and adjust as the technology changes. To ingrain these policies and procedures, include them in regular training sessions.  

Your audience trusts you to deliver high-quality, reliable content. However, third-party use of AI systems can introduce biases, inaccuracies, or inappropriate content, jeopardizing this trust. By thoroughly assessing third-party AI risks, you ensure that the AI tools you adopt align with your brand values and editorial standards, maintaining the integrity of your content and safeguarding your reputation. 

It’s important to explicitly define how your vendors utilize AI when delivering services to you. Understanding how your vendors use AI, handle data security, mitigate AI bias, comply with regulations, and train their teams will help you manage your third-party risk. It is your responsibility to protect your content and manage the risk that comes from third-party relationships, and AI is no exception. 

In a highly competitive media landscape, being proactive about AI risk management sets you apart from competitors. It demonstrates to your stakeholders, including advertisers, investors, and audiences, that you are a forward-thinking company committed to responsible innovation. This proactive stance not only builds trust but also attracts partnerships and opportunities that can drive your business forward.  

Effectively managing the use of artificial intelligence, by both employees and third parties, can be tricky. What questions should you ask? How can you effectively quantify the risks while enabling your business to excel? The Richey May Cyber Team has created the first true AI risk management program to answer these questions. Covering the assessment lifecycle from questionnaires and interviews to risk evaluation with remediation recommendations and tracking. With the right support from the Richey May Cyber Team, managing these risks and creating the right policies is easy. Take the first step towards securing your content, email Christian Calson today.