A tectonic shift has occurred in marketing. In the recent past, marketing teams could rely on creativity and design to drive revenue through various tried-and-true channels, like print marketing, trade shows, email, organic social media and a few landing pages.
Today, marketing leaders need analytical and programmatic approaches when understanding customer needs to influence the decision-making process. Creating tailored messages is taking precedent over one-size-fits-all communications and cutting through the cluttered messaging landscape is more challenging than ever.
These fundamental changes are due to the rapid adoption of technology throughout every aspect of business and modern life.